This unit focuses on the field of filmmaking. Focusing on the production of a commercial, students familiarize themselves with pre-filming processes and are encouraged to think strategically when planning their work while collaborating with their classmates. Deliverables include a commercial pitch shared with industry professionals during a live presentation, complete with a pitch deck.

Learning Objectives

• Students will be able to utilize different types of camera movement to help them clearly communicate an idea.

• Students will be able to choose different components of film production to create a unified pitch about a product.

• Students will be able to perform specified roles within a film production team.

Media Arts Standards

• Anchor Standard 4: Select, analyze, and interpret artistic work for presentation.


• Anchor Standard 5: Develop and refine artistic techniques and work for presentation.

• Anchor Standard 6: Convey meaning through the presentation of artistic work.


Vocabulary/Key Concepts

• Pitch

• Treatment

• Pan

• Static

• Zoom