Instagram Campaigns

This unit focuses on the field of graphic design and introduces students to artistic principles that create dynamic compositions. Students are assigned a client and are tasked with creating an Instagram post that communicates a clear message about how the client is advancing change through their work.

Learning Objectives
  • Students will be able to design a clear visual message through intentional use of emphasis and typographical choices.

  • Students will be able to make connections among historical moments of change and link them to present-day movements.

  • Students will be able to communicate about Graphic Design imagery using industry-standard vocabulary.

Media Arts Standards
  • Anchor Standard 2: Organize and develop artistic ideas and work.

  • Anchor Standard 6: Convey meaning through the presentation of artistic work.

  • Anchor Standard 11: Relate artistic ideas and works with societal, cultural, and historical context to deepen understanding.

Vocabulary/Key Concepts
  • Color

  • Emphasis

  • Graphic Design

  • Typography

Wonder how this worked with students? Check out our blog post about this unit.